Who Funds Through IsTo
Different people support creatives through IsTo for different reasons.
Some give because they feel a personal connection to the work. Some want their support to reflect their company’s values. Others want to help strengthen the wider cultural landscape.
What IsTo offers is a clear and thoughtful way for that support to reach creatives.
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Individuals
Some individuals support through IsTo because they believe in a specific creative. Others support because they trust our taste and judgment.
They may want their support to feel more meaningful and intentional, rather than random. Some also prefer privacy and do not want their name attached publicly.
In simple terms, individuals often fund through IsTo because they trust us and want their support to make sense.
Companies and Organizations
Companies and organizations often support through IsTo because they want a more structured way to back creatives.
They may care about culture, public visibility, partnership, or aligning their support with their values. Rather than finding and evaluating creatives on their own, they can work through IsTo’s system.
In simple terms, companies and organizations fund through IsTo because it helps them support creatives in a way that is clear, credible, and aligned with who they are.
Government and public bodies
Government and public funders often support through IsTo because they care about the bigger picture.
They may want to help creatives grow, make culture more accessible, support underrepresented voices, or strengthen the cultural sector over time.
They usually care a lot about fairness, transparency, and public value. In this case, IsTo can help turn public support into something more organized and meaningful.
In simple terms, government funders support through IsTo when they want public resources to create clear cultural value.